Dedicated 2

[vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth”][vc_column width=”1/1″][vc_cta h2=”Dedicating your spare time to microvolunteer actions that can make a difference to the world.” h2_google_fonts=”font_family:Abril%20Fatface%3Aregular|font_style:400%20regular%3A400%3Anormal” h4_google_fonts=”font_family:Abril%20Fatface%3Aregular|font_style:400%20regular%3A400%3Anormal” txt_align=”left” shape=”square” style=”classic” color=”classic” btn_title=”Text on the button” btn_style=”modern” btn_shape=”rounded” btn_color=”grey” btn_size=”md” btn_align=”inline” btn_i_align=”left” btn_i_type=”fontawesome” btn_i_icon_fontawesome=”fa fa-adjust” btn_i_icon_openiconic=”vc-oi vc-oi-dial” btn_i_icon_typicons=”typcn typcn-adjust-brightness” btn_i_icon_entypo=”entypo-icon entypo-icon-note” btn_i_icon_linecons=”vc_li vc_li-heart” i_type=”fontawesome” i_icon_fontawesome=”fa fa-adjust” i_icon_openiconic=”vc-oi vc-oi-dial” i_icon_typicons=”typcn typcn-adjust-brightness” i_icon_entypo=”entypo-icon entypo-icon-note” i_icon_linecons=”vc_li vc_li-heart” i_color=”blue” i_background_color=”grey” i_size=”md” use_custom_fonts_h2=”” use_custom_fonts_h4=”” btn_button_block=”” btn_add_icon=”” btn_i_icon_pixelicons=”vc_pixel_icon vc_pixel_icon-alert” i_on_border=”” h4=”This is the story of how I made a positive impact to everyone’s everyday life.”][/vc_cta][vc_row_inner][vc_column_inner el_class=”” width=”1/1″][vc_custom_heading text=”Play with the Prototype” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Open%20Sans%20Condensed%3A300%2C300italic%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”contained”][vc_column width=”1/2″][vc_raw_html]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[/vc_raw_html][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”On Dedicated 2, you can find all kinds of microvolunteering opportunities that can be done on the mobile phone, it encourages you to contribute based on your preferences at your convenience. It also has an online community for you to stay connected with other volunteers and organizations.” font_container=”tag:h2|font_size:22|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”P.S. Microvolunteering describes a task done by a volunteer, or a team of volunteers, without payment, either online via an
internet-connected device, including smartphones, or offline in small increments of time, usually to benefit a nonprofit organization, charitable organization, or non-governmental organization. All in all, microvolunteering is a form of virtual volunteering. ” font_container=”tag:h2|font_size:19|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20italic%3A400%3Aitalic”][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth”][vc_column width=”1/1″][vc_custom_heading text=”Present Dedicated 2″ font_container=”tag:h2|text_align:center” google_fonts=”font_family:Open%20Sans%20Condensed%3A300%2C300italic%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_video link=”https://www.youtube.com/watch?v=5yYlag63HXo”%5D%5Bvc_custom_heading text=”I was nominated by the Associate Director of Communication Leadership Master’s Program to present my project at the University of Washington’s Screen Summit in 2015.” font_container=”tag:h2|font_size:22|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth”][vc_column width=”1/1″][vc_icon type=”fontawesome” icon_fontawesome=”fa fa-user” icon_openiconic=”vc-oi vc-oi-dial” icon_typicons=”typcn typcn-adjust-brightness” icon_entypo=”entypo-icon entypo-icon-note” icon_linecons=”vc_li vc_li-heart” color=”green” background_color=”grey” size=”md” align=”center”][vc_custom_heading text=”My role” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Open%20Sans%20Condensed%3A300%2C300italic%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_single_image image=”3430″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_self” style=”vc_box_shadow” img_size=”medium”][vc_custom_heading text=”This is my personal project. I independently defined the problem, did the research, finished the branding and UX work, produced all deliverables and presented the prototype in two weeks.” font_container=”tag:h2|font_size:22|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth” el_id=””][vc_column width=”1/1″][vc_icon type=”fontawesome” icon_fontawesome=”fa fa-exclamation-circle” icon_openiconic=”vc-oi vc-oi-dial” icon_typicons=”typcn typcn-adjust-brightness” icon_entypo=”entypo-icon entypo-icon-note” icon_linecons=”vc_li vc_li-heart” color=”green” background_color=”grey” size=”md” align=”center”][vc_custom_heading text=”The challenge” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Open%20Sans%20Condensed%3A300%2C300italic%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Smart phones can make our life meaningless when we just use them to kill time. While on the other hand, thousands of virtual volunteer opportunities can be done on the smart phones are waiting for us to take. I was challenged to design a solution to make good use of our time pockets by increasing volunteer contributions.” font_container=”tag:h2|font_size:22|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth” el_id=””][vc_column width=”1/1″][vc_icon type=”fontawesome” icon_fontawesome=”fa fa-magic” icon_openiconic=”vc-oi vc-oi-dial” icon_typicons=”typcn typcn-adjust-brightness” icon_entypo=”entypo-icon entypo-icon-note” icon_linecons=”vc_li vc_li-heart” color=”green” background_color=”grey” size=”md” align=”center”][vc_custom_heading text=”The approach ” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Open%20Sans%20Condensed%3A300%2C300italic%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Having only 2 weeks to complete the project alone, and having no solid UX knowledge back then, my first priority was to narrow the scope of the app by understanding my targeted users.” font_container=”tag:h2|font_size:22|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”To do this, I talked to 35 people across the globe who have volunteered to understand their needs, behaviors and pain‐points. Also, I studied some studies and research papers about psychology behind volunteering, volunteering management and cell phone addiction. Besides, I researched on some main volunteering websites like HelpFromHome.org and VolunteerMatch.org.
” font_container=”tag:h2|font_size:22|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”And here are some user scenarios:” font_container=”tag:h2|font_size:22|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Imagine you are waiting for the bus, instead of playing with your phone, you are drawing some smiley faces to cheer people up.
” font_container=”tag:h2|font_size:20|text_align:left” google_fonts=”font_family:PT%20Serif%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20italic%3A400%3Aitalic”][vc_custom_heading text=”Imagine you are reading a book to kids in a developing country, while you are waiting for the oven to preheat.” font_container=”tag:h2|font_size:20|text_align:left” google_fonts=”font_family:PT%20Serif%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20italic%3A400%3Aitalic”][vc_custom_heading text=”…” font_container=”tag:h2|font_size:20|text_align:center” google_fonts=”font_family:PT%20Serif%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth” el_class=”custom-grid”][vc_column width=”1/1″][vc_empty_space height=”32px”][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth” el_id=””][vc_column width=”1/1″][vc_icon type=”fontawesome” icon_fontawesome=”fa fa-pencil-square-o” icon_openiconic=”vc-oi vc-oi-dial” icon_typicons=”typcn typcn-adjust-brightness” icon_entypo=”entypo-icon entypo-icon-note” icon_linecons=”vc_li vc_li-heart” color=”green” background_color=”grey” size=”md” align=”center”][vc_custom_heading text=”Experience design principles” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Open%20Sans%20Condensed%3A300%2C300italic%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”When my users and their friends use Dedicated 2 to participate in microvolunteering activities, I wanted to make my users feel joyful, relaxed and accomplished, also make their whole experience accessible and meaningful.” font_container=”tag:h2|font_size:22|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][vc_empty_space height=”20px”][vc_single_image border_color=”grey” img_link_large=”” img_link_target=”_self” image=”3471″ alignment=”center” style=”vc_box_shadow” img_size=”full”][vc_single_image image=”3470″ alignment=”center” style=”vc_box_shadow” border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”full”][vc_single_image image=”3469″ alignment=”center” style=”vc_box_shadow” border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”full”][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth” el_id=””][vc_column width=”1/1″][vc_icon type=”fontawesome” icon_fontawesome=”fa fa-mobile” icon_openiconic=”vc-oi vc-oi-dial” icon_typicons=”typcn typcn-adjust-brightness” icon_entypo=”entypo-icon entypo-icon-note” icon_linecons=”vc_li vc_li-heart” color=”green” background_color=”grey” size=”md” align=”center”][vc_custom_heading text=”Key screens and design thoughts” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Open%20Sans%20Condensed%3A300%2C300italic%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”I believe the best way to build empathy in relationships with users is by genuinely caring about their needs and speaking in their languages, and I specifically wanted to use my writing and tone to engage with users. ” font_container=”tag:h2|font_size:22|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth” el_id=””][vc_column width=”1/2″][vc_single_image image=”3403″ style=”vc_box_shadow” border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”full” title=”Home screen”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”50 px”][vc_custom_heading text=”I wanted to make the home screen encouraging, warm and easy-to-use using simple words, so I shortened the introduction of the activity in one sentence, showcased the time the activity consumes to make it easier for users to make a decision, also, I used social proof when I presented the numbers of volunteers who have participated. Moreover, I highlighted the Accept button in orange with a heart to make users feel warmly invited instead of feeling required. ” font_container=”tag:h2|font_size:20|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”For new users, I showed them some recent activities, and I planned to recommend some activities to users once I gathered more data about users’ history and preferences. ” font_container=”tag:h2|font_size:20|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth” el_id=””][vc_column width=”1/2″][vc_single_image image=”3400″ style=”vc_box_shadow” border_color=”grey” img_link_large=”” img_link_target=”_self” title=”Filter” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”20px”][vc_custom_heading text=”I designed the filter based on my research on users and other volunteering websites, and with the aim to make user experience as customized and relaxed as possible, I created a conversational atmosphere by asking questions about how much and how often they would love to devote. ” font_container=”tag:h2|font_size:20|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”And considering people mostly use the app when they have small pockets of time, I designed sliders and drop menus to help people make choices simpler and faster. ” font_container=”tag:h2|font_size:20|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth” el_id=””][vc_column width=”1/2″][vc_single_image image=”3441″ style=”vc_box_shadow” border_color=”grey” img_link_large=”” img_link_target=”_self” title=”Search result” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_row_inner el_id=””][vc_column_inner el_class=”” width=”1/1″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”20px”][vc_custom_heading text=”Also, I wanted users to feel more fun by exploring various combinations of filters, therefore, they can decide on whatever and whenever makes them feel comfortable, and the search result can get as specific as they like, unlike most volunteering experiences, there’s no need to worry about strict obligation here, and you choose your commitment. Once users update their preferences, our information integration system and database will take care of the rest!
” font_container=”tag:h2|font_size:20|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth” el_id=””][vc_column width=”1/2″][vc_single_image image=”3404″ style=”vc_box_shadow” border_color=”grey” img_link_large=”” img_link_target=”_self” title=”Share & Invite ” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”20px”][vc_custom_heading text=”People feel good when other people learn of and appreciate their contributions, as it’s beneficial for their social images and it creates a sense of accomplishment, it works super well in countries value volunteering. Also, time constraints offer me the opportunity to optimize my design.

” font_container=”tag:h2|font_size:20|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”So I came up with warm invitation templates for users. No input required from the users; just options presented to them plainly. I also wanted to celebrate volunteering joy with users’ friends and support them to invite more people to get involved.” font_container=”tag:h2|font_size:20|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth” el_id=””][vc_column width=”1/2″][vc_single_image image=”3402″ alignment=”” style=”vc_box_shadow” border_color=”grey” img_link_large=”” img_link_target=”_self” css_animation=”” title=”Sidebar” img_size=”full”][/vc_column][vc_column width=”1/2″][vc_empty_space height=”20px”][vc_custom_heading text=”I wanted to make the sidebar friendly and helpful by using green–the main brand color, make users feel relaxed and encouraged by using first person words like My Next Microvolunteering and My Schedule. In addition, I put Schedule to the second menu based on testees’ feedback.” font_container=”tag:h2|font_size:20|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth” el_id=””][vc_column width=”1/1″][vc_icon type=”fontawesome” icon_fontawesome=”fa fa-lightbulb-o” icon_openiconic=”vc-oi vc-oi-dial” icon_typicons=”typcn typcn-adjust-brightness” icon_entypo=”entypo-icon entypo-icon-note” icon_linecons=”vc_li vc_li-heart” color=”green” background_color=”grey” size=”md” align=”center”][vc_custom_heading text=”Reflection” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Open%20Sans%20Condensed%3A300%2C300italic%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”To put it simply, I found there’s one thing in common between my app’s core value and my UX design principle: less is more. ” font_container=”tag:h2|font_size:22|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal”][/vc_column][/vc_row]