Social Media Strategy for the Pike Place Market Foundation

[vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth” el_class=”custom-grid”][vc_column width=”1/1″][vc_column_text]

Real-world client:

Pike Place Market Foundation, a non-profit organization which supports housing and services for Seattle’s low-income neighbors by fundraising, advocacy and community building.

Overview:

Based on the data we collected via Facebook Insights Data, Simply Measured, Google Analytics, and using HootSuite and Tableau, we performed a three-month social audit of Pike Place Market Foundation(PPMF), authored a monthly engagement report, conducted SWOT analysis for PPMF and its four competitors, analyzed its managed channels, developed tactical recommendations to improve PPMF’s social media presence, and came up with a social media campaign named #MktShare to increase its social engagement.

My work: Competitor’s SWOT analysis, Competitive Analysis, Managed Channel Analysis, using Facebook Insights Data and Simply Measured to collect and analyze PPMF’s Facebook and Twitter data.[/vc_column_text][vc_empty_space height=”32px”][vc_text_separator title=”Social Brand Audit” title_align=”separator_align_center” align=”align_center” color=”grey”][vc_empty_space height=”32px”][vc_column_text]

[pdf]https://ezebecke4test.blog/wp-content/uploads/2015/07/Pike-Place-Market-Foundation-Social-Brand-Audit-ilovepdf-compressed.pdf[/pdf]

[/vc_column_text][vc_empty_space height=”32px”][vc_text_separator title=”Monthly Engagement Report and Social Campaign Plan” title_align=”separator_align_center” align=”align_center” color=”grey”][vc_empty_space height=”32px”][vc_column_text]

[pdf]https://ezebecke4test.blog/wp-content/uploads/2015/07/Pike-Place-Market-Foundation-Monthly-Engagement-Report-Social-Campaign-Plan.compressed.pdf[/pdf]

[/vc_column_text][/vc_column][/vc_row]