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Pulse

[vc_row][vc_column][/vc_column][/vc_row][vc_row el_class=”custom-grid”][vc_column][toranj_title style=”lined” heading=”h4″ title=”About Pulse”][vc_column_text]Pulse, the first-ever touchless personal lubricant warmer and dispenser that can restore warmth and comfort to intimate experiences.[/vc_column_text][toranj_title style=”lined” heading=”h4″ title=”Chanllenges”][vc_column_text]

  • As a startup who is promoting an innovative product for special needs, Pulse needs to brand itself to a well-defined target market and tailor its message to those targeted customers.
  • The website is their only selling platform, but it has a high bounce rate, low conversion rate, and little product sales.

[/vc_column_text][toranj_title style=”lined” heading=”h4″ title=”Solutions”][vc_column_text]

Based on market research, customer feedback, SEO and A/B testing findings, below are what I did:

  • Rewrote copy for the website and redesigned website content that targeted at menopausal women and people who are suffering from vaginal dryness.
  • Created content on social media (Facebook and Instagram) to highlight product benefits instead of features, I also edited photos and videos for product launch and marketing usages.
  • Collaborated with marketing manager, product designers, engineers, and customer service team to better serve customers and increase product sales.

[/vc_column_text][toranj_title style=”lined” heading=”h4″ title=”Results”][vc_column_text]

  • In three months, I increased product sales by 153% and reduced website’s bounce rate to 25%.
  • On Instagram, follower growth rate is 130.8%, engagement growth rate is 2000%.
  • On Facebook, follower growth rate is 73%, engagement growth rate is 1350%.
  • On Twitter, follower growth rate is 55%, engagement growth rate is 167.7%.

[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][toranj_title title=”Created a new page about menopause” title2=”To solve customers’ problems and improve SEO”][vc_single_image image=”3713″ img_size=”full” alignment=”center” style=”vc_box_shadow”][toranj_title title=”Created a new page about a note from the founder” title2=”To tell brand story, show brand personality and genuine caring to our customers”][vc_single_image image=”3840″ img_size=”full” alignment=”center” style=”vc_box_shadow”][toranj_title style=”lined” heading=”h2″ title=”Before and After Examples”][toranj_title style=”bordered” heading=”h4″ title=”#1 Product Benefits”][toranj_compare_image image1=”3688″ image2=”3689″ gap=”30″][vc_empty_space][toranj_title style=”bordered” heading=”h4″ title=”#2 Product Introduction “][toranj_compare_image image1=”3691″ image2=”3692″ gap=”30″][vc_empty_space][toranj_title style=”bordered” heading=”h4″ title=”Shopping Page”][toranj_compare_image image1=”3701″ image2=”3702″][vc_empty_space][toranj_title style=”bordered” heading=”h4″ title=”Footer “][toranj_compare_image image1=”3697″ image2=”3700″][/vc_column][/vc_row][vc_row][vc_column][toranj_title style=”lined” heading=”h2″ title=”Brand videos I edited”][vc_video link=”https://www.youtube.com/watch?v=ULPhOOs5Ic8″ title=”This video had 20K+ views in 3 days”][vc_video link=”https://www.youtube.com/watch?v=FcqdW0pbv1M” title=”Homepage video”][vc_video link=”https://www.youtube.com/watch?v=h8lLAtzhnVI” title=”YouTube video”][/vc_column][/vc_row]