The Management of Officail Account on WeChat

[vc_row full_width=”” parallax=”” parallax_image=”” row_content_width=”fullwidth” el_class=”custom-grid”][vc_column width=”1/1″][vc_column_text]

The WeChat Official Account Admin Platform is a cooperation & promotion service launched for famous persons, government, media and enterprises. Official accounts can promote their brands to billions of WeChat users through this WeChat channel, thus reducing propagation cost, raising brand popularity, and building up more influential brand images.

 Abstract:

This paper was published in Press Practice, 2013-10, P77-78.

该论文发表在2013年第10期的《新闻实践》：全国新闻类核心期刊、浙江省惟一公开发行的省级综合性新闻业务专刊。

[/vc_column_text][vc_empty_space height=”32px”][vc_text_separator title=”The Management of Public Platform on WeChat: Bring Audiences In and Lead Them Out” title_align=”separator_align_center” align=”align_center” color=”grey”][vc_empty_space height=”32px”][vc_column_text][pdf width=”200em” height="1200em"] https://ezebecke4test.blog/wp-content/uploads/2015/10/Newspapers-Operation-of-Media-Wechat-Public-Accounts-Awen.pdf%5B/pdf%5D[/vc_column_text][vc_empty_space height=”32px”][vc_text_separator title=”“引进来”与“走出去” ——5.0版微信中纸媒微信公众账号的发展之道” title_align=”separator_align_center” align=”align_center” color=”grey”][vc_empty_space height=”32px”][vc_column_text][pdf width=”200em” height="1200em"] https://ezebecke4test.blog/wp-content/uploads/2015/10/%E5%AA%92%E4%BD%93%E5%BE%AE%E4%BF%A1%E7%AE%A1%E7%90%86.pdf%5B/pdf%5D[/vc_column_text][/vc_column][/vc_row]