[vc_row][vc_column width=”1/2″][toranj_title style=”lined” heading=”h4″ title=”About Microsoft Teams”][vc_column_text]Microsoft Teams is the hub for teamwork in Office 365 that integrates all the people, content, and tools any team needs to be more engaged and effective.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”4527″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”28px”][toranj_title style=”lined” heading=”h4″ title=”My Responsibilities and Accomplishments”][vc_column_text]I worked on the Content Experiences team for Microsoft Teams as a Technical/UX Writer in 2018. My responsibilities and achievements include:
[/vc_column_text][toranj_title style=”lined” heading=”h4″ title=”Work Samples”][toranj_title style=”bordered” heading=”h5″ title=”Content Strategy #1 – Training Courses Landing Page Redesign “][vc_column_text]With the aim to improve SEO and content experience, increase content satisfaction rate, and convey brand messages more effectively for the video training landing page, I first did research on what people usually search when picking titles using our internal database and Google Analytics, and then I created a new sitemap, wireframe, and taxonomy, wrote action-oriented titles, changed thumbnails to conceptual arts, moreover, I added new links to some helpful and engaging articles for “Featured topics” and “Additional help” based on verbatim feedback.[/vc_column_text][vc_column_text]
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[/vc_column_text][vc_column_text]In a month, it gained 51 K+ page views with a growth rate of 22.5%, increased app downloads, and customer satisfaction by 18.2%. [/vc_column_text][vc_single_image image=”4603″ img_size=”full” style=”vc_box_shadow”][toranj_title style=”bordered” heading=”h5″ title=”Content strategy #2 – Web Page Redesign “][vc_column_text]Observing the decrease in monthly page views and customer satisfaction rate, I started with digging into customer verbatim feedback, and then I redesigned user flow and surfaced help content for business and UX goals, via rewriting the copy, adding 2 sections below the video with clear call-to-actions and useful links to guide users.
As a result of my actions, within 4 months, the monthly page views was increased by 66.9%, more app downloads and new users were gained.[/vc_column_text][vc_single_image image=”4396″ img_size=”large” alignment=”center” style=”vc_box_shadow”][vc_column_text]
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[/vc_column_text][vc_single_image image=”4594″ img_size=”full” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/video-welcome-to-microsoft-teams-b98d533f-118e-4bae-bf44-3df2470c2b12?ui=en-US&rs=en-US&ad=US”%5D%5Btoranj_title style=”bordered” heading=”h5″ title=”Training videos revamp project”][vc_column_text]
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”4567″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/video-welcome-to-microsoft-teams-b98d533f-118e-4bae-bf44-3df2470c2b12?ui=en-US&rs=en-US&ad=US”%5D%5Bvc_single_image image=”4571″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/video-start-chats-and-make-calls-a864b052-5e4b-4ccf-b046-2e26f40e21b5?ui=en-US&rs=en-US&ad=US”%5D%5Bvc_single_image image=”4572″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/video-create-instant-meetings-with-meet-now-26e06837-853d-4df1-a729-06bf700d4ecf?ui=en-US&rs=en-US&ad=US”%5D%5Bvc_single_image image=”4568″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/video-work-in-channels-99d33aaa-0743-47c6-a476-eb0a24abcb7e?ui=en-US&rs=en-US&ad=US”%5D%5Bvc_single_image image=”4569″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/video-get-your-team-up-and-running-702a2977-e662-4038-bef5-bdf8ee47b17b?ui=en-US&rs=en-US&ad=US”%5D%5B/vc_column_inner%5D%5Bvc_column_inner width=”1/2″][vc_single_image image=”4570″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/video-overview-of-teams-and-channels-c3d63c10-77d5-4204-a566-53ddcf723b46?ui=en-US&rs=en-US&ad=US”%5D%5Bvc_single_image image=”4576″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/video-manage-meetings-ba44d0fd-da3c-4541-a3eb-a868f5e2b137?ui=en-US&rs=en-US&ad=US”%5D%5Bvc_single_image image=”4573″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/how-to-use-the-command-box-13c4e429-7324-4886-b377-5dbed539193b?ui=en-US&rs=en-US&ad=US”%5D%5Bvc_single_image image=”4574″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/video-add-tools-with-tabs-7350a03e-017a-4a00-a6ae-1c9fe8c497b3?ui=en-US&rs=en-US&ad=US”%5D%5Bvc_single_image image=”4575″ img_size=”full” alignment=”center” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/go-to-guide-for-team-owners-92d238e6-0ae2-447e-af90-40b1052c4547?ui=en-US&rs=en-US&ad=US”%5D%5B/vc_column_inner%5D%5B/vc_row_inner%5D%5Bvc_empty_space height=”25px”][vc_column_text]
[/vc_column_text][vc_single_image image=”4358″ img_size=”full” style=”vc_box_shadow”][toranj_title style=”bordered” heading=”h5″ title=”Help articles in the online help center (click images to read the articles on the website)”][vc_tta_pageable no_fill_content_area=”1″ active_section=”1″ pagination_color=”sky” tab_position=”top”][vc_tta_section title=”Article 2″ tab_id=”1530420936212-46f299f2-73e8″][vc_single_image image=”4352″ img_size=”full” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-US/article/faq-f4644010-d5fa-4055-b42a-6a5317316e18#bkmk_imateacher”%5D%5B/vc_tta_section%5D%5Bvc_tta_section title=”Section” tab_id=”1530421149652-e426132b-c7d8″][vc_single_image image=”4348″ img_size=”full” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/learn-about-teams-and-channels-5e4fd702-85f5-48d7-ae14-98821a1f90d3″%5D%5B/vc_tta_section%5D%5Bvc_tta_section title=”Article 1″ tab_id=”1530420936160-db0d741c-5f1d”][vc_single_image image=”4545″ img_size=”full” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/Archive-or-restore-a-team-dc161cfd-b328-440f-974b-5da5bd98b5a7″%5D%5B/vc_tta_section%5D%5Bvc_tta_section title=”Section” tab_id=”1530421180518-62f14461-6ca5″][vc_single_image image=”4547″ img_size=”full” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/share-your-desktop-in-a-meeting-in-teams-fcc2bf59-aecd-4481-8f99-ce55dd836ce8?storagetype=live#ID0EAABAAA=Desktop”%5D%5B/vc_tta_section%5D%5Bvc_tta_section title=”Section” tab_id=”1530421209270-81c851b7-e85a”][vc_single_image image=”4586″ img_size=”full” style=”vc_box_shadow” onclick=”custom_link” img_link_target=”_blank” link=”https://support.office.com/en-us/article/Create-a-new-channel-in-Teams-fda0b75e-5b90-4fb8-8857-7e102b014525″%5D%5B/vc_tta_section%5D%5B/vc_tta_pageable%5D%5Btoranj_title style=”bordered” heading=”h5″ title=”Help article in the product and T-Bot response”][vc_single_image image=”4360″ img_size=”full” style=”vc_box_shadow”][toranj_title style=”bordered” heading=”h5″ title=”UI text in the product”][vc_single_image image=”4359″ img_size=”full” style=”vc_box_shadow”][vc_column_text]
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[/vc_column_text][vc_column_text]Before:[/vc_column_text][vc_single_image image=”4557″ img_size=”full” style=”vc_box_shadow”][vc_column_text]My edit:[/vc_column_text][vc_single_image image=”4552″ img_size=”full” style=”vc_box_shadow”][vc_column_text]
[/vc_column_text][vc_single_image image=”4553″ img_size=”full” style=”vc_box_shadow”][toranj_title style=”bordered” heading=”h5″ title=”Email”][vc_column_text]Old title: Your video has finished processing – video name[/vc_column_text][vc_single_image image=”4366″ img_size=”full” style=”vc_box_shadow”][vc_column_text]My edit: Your meeting recording is here! – video name[/vc_column_text][vc_single_image image=”4362″ img_size=”full” style=”vc_box_shadow”][/vc_column][/vc_row]